Live The Journey

RHA Audio re-launched their TrueConnect earbuds with a digital-led campaign introducing a new colour range. The “Live the Journey” campaign featured three users, each highlighting key product features: sweat resistance, call handling, and music quality. The campaign photography and brand films were part of a marketing and advertising strategy used across social media and in the press, with additional printed adverts created for RHA’s travel audience in both airport and airline magazines.

Responsibilities
Lead Creative, Art Direction, Campaign Identity, Film Pre-Production, Film & Photo Shoot: Creative Director