#TogetherWeCan

For the 2018 SSE Women’s FA Cup, SSE aimed to reinforce their brand values and engage a wider audience with women’s football.

We created the #TogetherWeCan campaign, shaped by an audit of SSE’s diverse audiences. Tailored messaging with different suffixes engaged fans, players, reward members, staff, and the football community. The campaign featured a video following the lives of an athlete, mum, and grassroots player, showcasing their connection to football. This was played at the FA Cup Final at Wembley Stadium and supported by adverts in the event brochures, ensuring SSE’s brand values resonated throughout.

Responsibilities
Pitch Team, Art Direction, Campaign Strategy + Campaign Branding